Katelyn Bourgoin

Katelyn Bourgoin quotes on feedback

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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If someone inspired you, tell them. This business thang is hard. But nothing brightens your day like unsolicited praise.


Want to double your revenue? DOUBLE what you know about your customers.


Marketers need to deeply understand their audience. It’s *literally* their job. Yet many marketers can’t get buy-in to talk to customers. They’re expected to build a plan based on data and anecdotes from other team members. The problem? Empathy doesn’t travel through osmosis.


You’re not your customer. Your customer has a problem and is looking for a solution. You recognized the problem and built the solution. Clearly, YOU think differently. Rather than assuming you know what they need, go talk to them and then meet them where they actually are.


Empathy is a superpower in marketing. And, while I’m all for data-driven marketing, you won’t build empathy by running A/B tests or analyzing site traffic. You need to talk to people. (Ideally people who recently bought from you and will share their story).


You don’t have to guess what your customers care about. They’ll tell you. The problem? Too few people invest the time to listen.


When it comes to customer research many believe it's a numbers game They think more = better You can survey 1000 people, but many will give shallow answers Or you can talk 1-on-1 with 10 customers & go deep to really understand what makes them tick Depth often trumps breadth


If you’re a marketer, hearing your customers describe their hopes, dreams and fears in their own words is like having the cheat codes.


There are a lot of different ways to get feedback from your customers: ☎️ Sales calls 📝 Support tickets 👥 Chat 📞 1:1 Interviews 👩‍💻 User tests 🖍 Surveys 👯‍♂️ Focus groups 👓 Light online stalking


If a customer stops using your product or service and you don’t at least attempt to learn WHY, you probably didn’t deserve their business in the first place. And no, exit surveys don’t cut it. 🤓 Talk to people. 🔍 Learn. 📈 Improve. 🚀 Repeat.

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