Katelyn Bourgoin

Katelyn Bourgoin quotes on experience

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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Heyyy freelancers 👋 Just because you’re good at something doesn’t mean you need to offer it as a service. It’s ok to limit the scope of your work to just one or two unique services that you can be known for. Do less. Be remembered more.


It’s ok to say “I don’t know.” Even if you’re an expert.


If you want to be known for something, keep talking about it. It may start to feel repetitive to you, but I promise that your audience isn’t actually paying that much attention to you. Remix and repeat it. It works.


You may be an expert in your field, but you’re a beginner at practically everything else. Keep that in mind as you watch a newbie struggle with something you think is “so easy.” Be kind. Be humble.


If you want to be known as the go-to person for something specific then you may need to say “no” to many awesome but unaligned opportunities. Saying no is hard. But it’s made infinitely easier when you’re clear about what you’re saying “yes” to.


When it comes to mastering skills, you can always tell the “drive-by gurus” from the practitioners. Drive-by gurus will read a few books or blog posts and think they know a subject inside-n-out. True practitioners are painfully aware of how much they still have to learn.


Successful people aren’t special. They simply found a thing that they’re uniquely good at that the world rewards them for.


When someone explains a complex topic simply in a way that finally makes it *click* for you, be grateful. Chances are it’s taken them weeks, months or even years of work to get to that point. Beautiful simplicity usually starts as a hawt mess. 🔥


Being a good marketer doesn’t mean you’ll be good at sales — or vice versa. They’re different skill sets. That said... both marketers and salespeople can up their game faster by learning more about each other’s craft.


If you want to be known for something specific, you’ll have to say “no” to many other somethings.

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