Katelyn Bourgoin

Katelyn Bourgoin quotes on decision making

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Science shows that 95% of buying decisions are driven by subconscious emotional triggers. (Yes, even in B2B purchases) If your approach to selling is rooted in facts and logic, you may be missing 95% of the story.

2

Human brains are wired to make emotional decisions, which we justify with logic. If your team says they’re data driven, but only look at the numbers—the clicks, shares, time on site, demographics—and are not talking to customers then you’re missing 98% of the stuff that matters.

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