Katelyn Bourgoin

Katelyn Bourgoin quotes on customer centric

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

Twitter wisdom in your inbox

Never miss the the top tweets from Katelyn Bourgoin with our email digest.

1

Your happiest customers are the best copywriters. Use their words in your copy and showcase their success stories/praise to let them do the selling for you.

2

The best marketers aren’t creative geniuses. They’re empaths who know how to turn customer stories into brand stories.

3

You can choose your preferred target market, but that doesn’t necessarily mean they’ll choose *you* back. You shouldn’t just pick the market with the most money. Or the one that’s easiest to sell to. You should pick the market that gets the most value from your thing.

4

The best marketers are social scientists. They're insatiably curious about what makes people tick, click and buy. 🤓

5

Want to double your revenue? DOUBLE what you know about your customers.

6

Marketers need to deeply understand their audience. It’s *literally* their job. Yet many marketers can’t get buy-in to talk to customers. They’re expected to build a plan based on data and anecdotes from other team members. The problem? Empathy doesn’t travel through osmosis.

7

The best marketers don’t just know more about the latest channel, tool or tactic. They know more about: people.

8

You’re not your customer. Your customer has a problem and is looking for a solution. You recognized the problem and built the solution. Clearly, YOU think differently. Rather than assuming you know what they need, go talk to them and then meet them where they actually are.

9

To be a great marketer you don't need to be the smartest person in the room. Or even the most creative. You just need to: 1. Deeply understand your customers 2. Convert customer insights into words and visuals that evoke action If you skip step 1, step 2 is infinitely harder

10

Want to get better at marketing? Be curious about people. Be willing to dig deep and explore how customers think. The best ideas are rarely obvious. They’re in your customer’s head just waiting to be discovered.

11

The best marketers don’t know more about the latest channel, tool or tactic. The know more about their customers.

12

It’s not B2B or B2C... It’s B2H. Wanna grow faster? Invest in learning about the actual *humans* who buy from you—not just their titles, industries or demographics.

13

The best marketers don’t know more about channels or tactics than their peers. They know more about people.

14

If you obsess over competitors... And they obsess over customers... You’ll always be like 10 steps behind.

15

Assuming your customers think—and buy—like you is what keeps many companies stuck. Assume less. Ask more.

16

The best marketers don’t know more about the latest tactic, tool or channel. They know more about... people. Invest accordingly.

17

You are not your customer. Don’t assume that they think—or buy—the same way you do. A little research now will save A LOT of time later.

18

Tactics come and go. A deep understanding of your ideal customer? That’s forever.

19

Marketers: Clarity is the antidote to shiny object syndrome. Clarity is the antidote to overwhelm. Clarity is the antidote to imposter syndrome. But as painful as it may be, true clarity comes from engagement—not thought. Engage your audience. Gain clarity. Grow faster.

20

Simple hack to make your sales and marketing copy more compelling... Count how many times you say "we", "I", or "our." Then count how many times you say "you" or "your." If your copy is all about you and your business with little mention of YOUR CUSTOMER change that.

21

Building stuff is relatively easy today. Building demand for stuff is hard. Plan accordingly.

22

Every marketing, product or sales strategy discussion should start with the customer's needs and work backwards.

23

There are two kinds of marketers in this world: 1️⃣ Marketers who want to deeply understand their audience 2️⃣ Marketers who want to deeply understand their audience AND *actually* do the unglamorous yet wildly effective research needed to realize that goal.

Get the top tweets via email

Never miss the the top tweets from Katelyn Bourgoin with our email digest.

Get the Katelyn Bourgoin email digest

Twitter wisdom in your inbox