Katelyn Bourgoin

Katelyn Bourgoin quotes on creativity

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Criticising is easy. Creating is hard. If someone pours themselves into making something and you think you can do better, don’t criticize. Create.

2

Criticizing is easy. Creating is hard. Cheers to the creators 🍻

3

Criticism is easy. Creating is hard. Cheers to the creators 🥂

4

The best marketers aren’t creative geniuses. They’re empaths who know how to turn customer stories into brand stories.

5

To be a great marketer you don't need to be the smartest person in the room. Or even the most creative. You just need to: 1. Deeply understand your customers 2. Convert customer insights into words and visuals that evoke action If you skip step 1, step 2 is infinitely harder

6

It’s much easier to edit than to start with a blank page. Critiquing is easy. Creating is hard.

7

Some of the world’s most creative people schedule time just to think. This ‘thinking time’ isn’t spent hunched over a laptop. They’d go for walks, people-watch in the park, or read poetry. The lesson? You can’t force yourself to have breakthrough. But you can coax it out.

8

Being wicked smart/creative won’t shield you launching stuff that flops. The market doesn’t care how clever you are. All they care about is well you solve their problems.

9

Don’t be annoyed that your work inspires copycats. That just means that you’re doing some cool ass sh*t. 😎 Stay focused and keep creating.

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