Katelyn Bourgoin

Katelyn Bourgoin quotes on copywriting

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Your happiest customers are the best copywriters. Use their words in your copy and showcase their success stories/praise to let them do the selling for you.

2

Simple hack to make your sales and marketing copy more compelling... Count how many times you say "we", "I", or "our." Then count how many times you say "you" or "your." If your copy is all about you and your business with little mention of YOUR CUSTOMER change that.

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