Katelyn Bourgoin

Katelyn Bourgoin quotes on competition

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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If you obsess over competitors... And they obsess over customers... You’ll always be like 10 steps behind.


Don't compete with other people. Compete with *you* from yesterday. Those small, daily improvements will compound quickly. You'll be your best you before you know it.


Smart marketers don't sell products or services—they sell desired outcomes (and then position their solution as the best choice). Smart consumers know this. Don't get seduced by lofty promises or marketing hype. As the saying goes, "There's more than one way to skin a cat." 🙀


It’s way, wayyy harder to make people want stuff than it is to sell stuff people want. Translation? If you haven’t nailed the market need and the product positioning, you can funnel oodles of money into acquisition, but it will still feel painfully slow.


Good ideas spread. I wouldn’t worry that someone is going to “steal your idea”—if it really *is* a good idea, chances are that people are already working on something similar. Don’t obsess about new competitors. Obsess about wowing your customers. That’s how you win.

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