Katelyn Bourgoin

Katelyn Bourgoin quotes on career advice

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

Heyyy freelancers 👋 Just because you’re good at something doesn’t mean you need to offer it as a service. It’s ok to limit the scope of your work to just one or two unique services that you can be known for. Do less. Be remembered more.

2

If you want to be known for something, keep talking about it. It may start to feel repetitive to you, but I promise that your audience isn’t actually paying that much attention to you. Remix and repeat it. It works.

3

You may be an expert in your field, but you’re a beginner at practically everything else. Keep that in mind as you watch a newbie struggle with something you think is “so easy.” Be kind. Be humble.

4

If you’re a freelancer who does your own marketing... Stop comparing yourself to in-house marketers at known brands or VC- backed startups.

5

When seeking mentors, advisors or teachers look for people who practice what they preach. There are people who make a living telling others what they *should* do, yet don't actually do the work themselves. Be weary of these people. Shoulding is easy. Doing it hard.

6

If you want to be known for something specific, you’ll have to say “no” to many other somethings.

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