Katelyn Bourgoin

Katelyn Bourgoin quotes on building

4X founder // CEO of @CustomerCampCo // I help product teams figure out what triggers people to buy so they can market smarter // Seen in @forbes @inc @usatoday

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1

It sucks when you’ve got a new product idea and your customer research proves that your assumptions were wrong and no one really wants your product. It sucks way more when you don’t do any research and spend months (or years) building the wrong thing.

2

If you think the customer discovery process is "too slow" and you'd rather jump straight to building stuff... ...just wait and see how long it takes to acquire new customers when you build the wrong thing.

3

Making complex things easy to understand is wayyyyy harder than you may think. But it pays off.

4

Building stuff is relatively easy today. Building demand for stuff is hard. Plan accordingly.

5

With the no-code movement taking shape fast, it’s time to refocus. The future will be less about helping people *build* stuff and more about helping people *build demand* for stuff.

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