Jeff Morris Jr.

Jeff Morris Jr. quotes on tips to founders

Founder at ChapterOne, an early-stage product fund. Building Product Club this summer. Before VP Product, Revenue at Tinder.

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1

Your startup probably won’t work. Pick a problem you’d be proud to tell friends about 10 years from now, even if it fails. The worst failure happens when founders spend years grinding on a problem they don’t care about & finally admit this to themselves when things fall apart.

2

Tech companies should do a better job engaging their Alumni Network. The level of pride employees might have after departing a company could feel more like graduating college. Few companies engage their alumni. A powerful & underutilized asset for hiring, referrals & goodwill.

3

Incredibly tough to find founders who are strong at both product and distribution. Left brain: distribution Right brain: product Most often, I see great product minds who do not understand distribution. This generally catches up with them as they raise their Series A.

4

When an investor gives you product advice, ask yourself: 1. Have they ever built a product? 2. Is the feedback motivated by their desire for returns or what's best for your customers? 3. Are they actively using your product? Many investors give feedback without doing the work.

5

The most underrated personality trait in tech is patience. * We want products to ship faster to acquire more customers. * We want portfolio companies to succeed faster to return capital to LP's. * We want to get promoted faster to keep up with friends & peers. Be patient.

6

Founders: if your company recently went through a pivot, be clear about this during pitches. Some entrepreneurs avoid pivot conversations, like it’s an embarrassing part of their history. Own your journey & explain what you’ve learned. Better for investors to find out from you.

7

Founders: when an investor sends you an "I'm going to pass on investing" email, be sure to respond. Keep that relationship alive.

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