Jeff Morris Jr.

Jeff Morris Jr. quotes on retention

Founder at ChapterOne, an early-stage product fund. Building Product Club this summer. Before VP Product, Revenue at Tinder.

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1

Why I love subscription products: 1. You develop a longterm relationship with your customer that can literally last a lifetime. 2. Subscribers want your product to improve & reward you for innovating on their behalf. 3. They are the ultimate validation that you solved a problem.

2

Most internet businesses don’t reward their most loyal users often enough. Build your own version of a “frequent flyer program” if you have a subscription business & want to improve retention.

3

Every great app has 10+ copycats. There is no shame anymore. 1. First mover advantage is important, but rarely dictates who wins. 2. Focus on your product and creating loyal customers. 3. Make your customers more successful on your product than your copycats and you can win.

4

Repurchase behavior is the most important metric for revenue products. Customer is telling you they enjoyed the experience. Focus on this.

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