Jeff Morris Jr.

Jeff Morris Jr. quotes on product market fit

Founder at ChapterOne, an early-stage product fund. Building Product Club this summer. Before VP Product, Revenue at Tinder.

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1

The most powerful sign of product market fit: A product that makes money while you sleep. You don’t need sales people or partnerships to sell products that reach this elusive point. True product market fit makes money while you sleep.

2

As a startup, knowing when to scale the product & org is the most important decision. When you identify early signs of PMF, your instinct is to scale cause you've worked so damn hard for this moment. Make sure the PMF is real. Once you scale, it's almost impossible to go back.

3

A one word domain isn’t product market fit.

4

In investing: past success is no guarantee of future results. The same is true for building products. When you build a blockbuster product, your next product will still likely fail. Product market fit is incredibly hard for everyone & customers don't care about past results.

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