Jeff Morris Jr.

Jeff Morris Jr. quotes on metrics

Founder at ChapterOne, an early-stage product fund. Building Product Club this summer. Before VP Product, Revenue at Tinder.

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1

In a world of OKRs, there are some product improvements that will never make your list of “things to work on” but you know will make your customers happy. * Animations in fun moments * Reducing copy * Better control over push notifications Make time for these projects too.

2

"Dashboard paralysis" happens when you stare at the same metrics every single day. You accept these metrics as your reality, stop innovating & become obsessed with optimizing a small set of KPIs. Your product needs a bigger vision than dashboards. Don't stare at them too long.

3

Repurchase behavior is the most important metric for revenue products. Customer is telling you they enjoyed the experience. Focus on this.

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