Jason Fried

Jason Fried quotes on validation

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

The only way to know if someone will pay for something is to put a price on it and see if they buy it. Asking “Would you pay $25 for this?” won’t get you an answer - it’ll get you a false sense of security (or insecurity). Why? It costs nothing to say “yes”.

2

How do you know if someone will buy it? You sell it. There's no other way to know.

3

When you ask people what they want, they’ll answer your question. But that’s not the answer you need.

4

Profit proves a business works. It’s the light you see when battery + wire + bulb connect. Revenue is disconnected bulb.

5

If you generally get positive feedback on your ideas, don't trust the feedback. It's unlikely you're right that often.

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