Jason Fried

Jason Fried quotes on simplicity

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

So much product development time is spent undoing complexity that should have been left out in the first place.

2

The best way to get to simple is to start at simple. It’s very hard to work backwards.

3

Designers favor clean, customers favor obvious. The hard work isn’t making things clean or obvious - it’s finding the right balance.

4

I find it more rewarding, and intellectually challenging, to make the simple simpler rather than the complex simple.

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