Jason Fried

Jason Fried quotes on sales

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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People often ask “How do you convince customers to XYZ?” Answer: I never try to convince anyone to do anything. There are plenty of people who *want* to do something, *want* to try something, are *ready* for a change. Sell to those customers.


Email tip: If you know someone is very busy, occupied, focused on other things, the best way to get a chance at a piece of their time is with a very short email, not a very long one. I understand the tendency to go into detail, but it works against you. Think about the receiver.


Most salespeople would be better at sales if they studied the buying process more than the selling process.


Even if you’re not in sales, you’re in sales. You have to sell your ideas, your point of view, your suggestions, your value, your…


Nasty dark pattern: Sending a cold sales email w/ a subject that starts with “re:” suggesting we’ve talked about this topic before. Tricking and misleading people isn’t sales - it’s shit.


How do you know if someone will buy it? You sell it. There's no other way to know.


I wish, just once, a salesperson would cold email me asking if I had time for a 3-hour phone call. Everyone else is asking for “just 15 minutes”. Stand out!


Non-negotiable is negotiable. It never hurts to ask. I see musts turn into maybes all the time.


I’ve come to realize sales is more about the open than the close. Closing is a chance to complete the open.


In sales, there's no 80% sold… Or 90% sold… Or 95% sold. There's only sold or not sold.


The bigger opportunity in giving live product demos is learning about your potential customer, not showing/selling them something…

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