Jason Fried

Jason Fried quotes on sales

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

People often ask “How do you convince customers to XYZ?” Answer: I never try to convince anyone to do anything. There are plenty of people who *want* to do something, *want* to try something, are *ready* for a change. Sell to those customers.

2

Email tip: If you know someone is very busy, occupied, focused on other things, the best way to get a chance at a piece of their time is with a very short email, not a very long one. I understand the tendency to go into detail, but it works against you. Think about the receiver.

3

Most salespeople would be better at sales if they studied the buying process more than the selling process.

4

Even if you’re not in sales, you’re in sales. You have to sell your ideas, your point of view, your suggestions, your value, your…

5

Nasty dark pattern: Sending a cold sales email w/ a subject that starts with “re:” suggesting we’ve talked about this topic before. Tricking and misleading people isn’t sales - it’s shit.

6

How do you know if someone will buy it? You sell it. There's no other way to know.

7

I wish, just once, a salesperson would cold email me asking if I had time for a 3-hour phone call. Everyone else is asking for “just 15 minutes”. Stand out!

8

Non-negotiable is negotiable. It never hurts to ask. I see musts turn into maybes all the time.

9

I’ve come to realize sales is more about the open than the close. Closing is a chance to complete the open.

10

In sales, there's no 80% sold… Or 90% sold… Or 95% sold. There's only sold or not sold.

11

The bigger opportunity in giving live product demos is learning about your potential customer, not showing/selling them something…

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