Jason Fried

Jason Fried quotes on risk

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

When making a decision I’m never interested in being certain first. That’s expensive, slow, and often a mirage. I’m seeking imagined odds I can stomach, asymmetric risk (bigger upside if right than downside if wrong), and a warm fuzzy confidence that’ll it all work out.

2

Sometimes it’s really fucking hard to trust yourself. Especially when you’re likely to be wrong about some part of the decision. Question becomes which part, and to what degree. When faced with these situations, I try to take the most risk without putting everything at risk.

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