Jason Fried

Jason Fried quotes on product market fit

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

How do you know if someone will buy it? You sell it. There's no other way to know.

2

Surprised how many business people (on Twitter) don’t get this… Your product is *not* a fit in the market unless it’s profitable.

3

Launching something is not what makes something a fit. Finding a few users is not a fit either. Profitability is a fit.

4

A product isn’t viable unless it’s profitable (or unless it’s subsidized by other profitable products).

5

Existing in the market doesn’t make it a fit, it makes it a temporary float. Gravity always wins. If its can’t feed itself, it’s not a fit.

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