Jason Fried

Jason Fried quotes on pricing

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

The only way to know if someone will pay for something is to put a price on it and see if they buy it. Asking “Would you pay $25 for this?” won’t get you an answer - it’ll get you a false sense of security (or insecurity). Why? It costs nothing to say “yes”.

2

Sometimes I worry that a price is so low that it’s actually too high. Know what I mean?

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