Jason Fried

Jason Fried quotes on marketing

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want your business to be. A reflection, not introspection, is what gives a brand shape and meaning.

2

When writing marketing copy, read it out loud. Then ask yourself “Would I ever say it this way to someone if I was talking to them?”

3

So many marketers, growth hackers, and sales pros talk about “2x’ing or 10x’ing your revenue” or whatever. There’s room for an honest one to say “I can probably help you pick up 3-5%”.

4

Sometimes you have to say the same things over and over for years before it sets in. It’s not repetitive, it’s a single long story.

5

Why would you ever call your customers “consumers”? Such an ugly way to describe a person.

6

Another one that needs to stop: Blast. Email blast. Blasting customers. Who wants to be blasted with anything?

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