Jason Fried

Jason Fried quotes on investment

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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I’ve never met a deck that tells a better story than a well written page of text. Write it up, don’t deck it out.


I’ve never used the term “burn rate” in our business. Terrible phrase. They’re called “costs”. Beware fancy financial terms, they’re commonly used to create unhealthy abstractions. Further, you don’t burn money - you spend money, you pay rent, you invest in people, etc.


Whenever a company raises money *again* the first responsible question from the biz press should be: “WTF happened to the other money?”


Raising money is not news. Turning that money into something newsworthy is news.


Don’t call it a burn rate. Call it a spend rate. The money isn’t burning, it’s being spent. Burning suggests it’s a fire that’s roaring out of your control. “We’ve decided to spend $4MM/month on…” is coming to terms with your decisions.


Why do VC-backed companies seem to spend so much money? 1. They’re forced to. 2. The easiest money to spend is other people’s money.


When companies talk about burn rates, know two things are burning: Money & people. One you’re burning up, one you’re burning out.


When someone says “Think of all the things you could do if you raised a ton of money”, I instead think of all the things I couldn’t do. I value independence more than any check anyone could ever write me.


“Runway”, “Accelerator”, “Burn rate”… What’s with the obsession with BURNING in the startup world? How about earning instead?

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