Jason Fried quotes on growth

So many marketers, growth hackers, and sales pros talk about “2x’ing or 10x’ing your revenue” or whatever. There’s room for an honest one to say “I can probably help you pick up 3-5%”.

Raising money is not news. Turning that money into something newsworthy is news.

Don’t call it a burn rate. Call it a spend rate. The money isn’t burning, it’s being spent. Burning suggests it’s a fire that’s roaring out of your control. “We’ve decided to spend $4MM/month on…” is coming to terms with your decisions.

“But they have 120,000 customers!” Well that may be because they *need* 120,000 customers to pay for the 2130 people who work there. But that’s their overhead, not yours. You do what you need to do, not what they need to do. 45 customers may be plenty for you.

Profit proves a business works. It’s the light you see when battery + wire + bulb connect. Revenue is disconnected bulb.

When companies talk about burn rates, know two things are burning: Money & people. One you’re burning up, one you’re burning out.

Unsustainable growth isn’t growth, it’s death.

“You’re lucky you’re only 50 people… We’re 300, we could never work that way.” We’re 50 on purpose, we could be 300 too.

We know that power and money corrupts. But so does the speed at which they’re acquired or pursued. Rapid growth accelerates corruption.

Launching something is not what makes something a fit. Finding a few users is not a fit either. Profitability is a fit.

Why would you ever call your customers “consumers”? Such an ugly way to describe a person.

“Runway”, “Accelerator”, “Burn rate”… What’s with the obsession with BURNING in the startup world? How about earning instead?

…a 100MM business isn't winning any more than a 10MM business, if the 10MM business owners/employees/customers are happy.