Jason Fried

Jason Fried quotes on finding ideas

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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Ideas are never in short supply, focus is.


The only way to know if someone will pay for something is to put a price on it and see if they buy it. Asking “Would you pay $25 for this?” won’t get you an answer - it’ll get you a false sense of security (or insecurity). Why? It costs nothing to say “yes”.


Sleeping on it never hurts.


Not only can most things wait, most things should. You either can’t stop thinking about them, or those thoughts fade away. Let time do some work for you.


If you generally get positive feedback on your ideas, don't trust the feedback. It's unlikely you're right that often.


I’ve come to realize difference alone is a quality worth celebrating in products, art, invention, almost anything, really. Even difference for difference’s sake. Same has such a lock on nearly everything. It’s gravity is so strong, and escape velocity only seems to increase.


Never dismiss a good idea because of poor execution. There’s no such thing as “it” - everything can be done in a number of ways.


Some things require the suspension of disbelief. It's a skill to be able to put your instincts on hold.

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