Jason Fried

Jason Fried quotes on finding ideas

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

Ideas are never in short supply, focus is.

2

The only way to know if someone will pay for something is to put a price on it and see if they buy it. Asking “Would you pay $25 for this?” won’t get you an answer - it’ll get you a false sense of security (or insecurity). Why? It costs nothing to say “yes”.

3

Sleeping on it never hurts.

4

Not only can most things wait, most things should. You either can’t stop thinking about them, or those thoughts fade away. Let time do some work for you.

5

If you generally get positive feedback on your ideas, don't trust the feedback. It's unlikely you're right that often.

6

I’ve come to realize difference alone is a quality worth celebrating in products, art, invention, almost anything, really. Even difference for difference’s sake. Same has such a lock on nearly everything. It’s gravity is so strong, and escape velocity only seems to increase.

7

Never dismiss a good idea because of poor execution. There’s no such thing as “it” - everything can be done in a number of ways.

8

Some things require the suspension of disbelief. It's a skill to be able to put your instincts on hold.

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