Jason Fried

Jason Fried quotes on execution

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

You can’t call it easy if you haven’t done it before.

2

In most cases, I think people are better off with no advice than some advice. There’s a good chance whatever advice you get lacks context and likely doesn’t apply. With no advice, something special happens - you have to figure it out yourself. You put your full brain to work.

3

Assume it can be done.

4

Procrastination isn't your enemy, it's a useful tool to squeeze out the stuff that doesn't matter and focus on the stuff that does.

5

Never dismiss a good idea because of poor execution. There’s no such thing as “it” - everything can be done in a number of ways.

6

Observation: Whenever you put a date range on something it’s more liable to be late than if you put a single date/deadline on something.

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