Jason Fried

Jason Fried quotes on email marketing

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

Email tip: If you know someone is very busy, occupied, focused on other things, the best way to get a chance at a piece of their time is with a very short email, not a very long one. I understand the tendency to go into detail, but it works against you. Think about the receiver.

2

Another one that needs to stop: Blast. Email blast. Blasting customers. Who wants to be blasted with anything?

3

Noticing a new trend to make it harder to unsubscribe from email newsletters: The newsletter is so long, that the whole thing doesn’t load. You need to click “View Entire Message” in order to even see the unsubscribe link.

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