Jason Fried

Jason Fried quotes on design

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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I’m starting to believe nothing should be designed in a day. A design needs to stand up to fresh eyes in the morning.


My favorite part of product design are the subtle adjustments you make last minute that really clear things up. Some stuff just takes a while to feel out and see, and real deadlines force a healthy precision on decision making.


One of the hardest things about product design is separating familiarity from fitness. Esp if you’ve been working on something for a long time. It’s easy to cling to a design simply because you’re used to it. I fall into this trap all the time. I enjoy breaking out of it, too.


One of the hardest parts of product development is preventing “design by anecdote”. In many ways it’s even worse than design by committee. We all do it - this isn’t a criticism of other people - it’s just one of those things that can derail things quickly if not nudged back fast.


I’ve never designed anything with post-it notes on a wall. Always surprised when I see them lining rooms at other companies.


Designers favor clean, customers favor obvious. The hard work isn’t making things clean or obvious - it’s finding the right balance.


Product design is like a funhouse mirror. Shift your perspective just a tiny bit and thin turns to thick, thick to thin.

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