Jason Fried

Jason Fried quotes on design

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

I’m starting to believe nothing should be designed in a day. A design needs to stand up to fresh eyes in the morning.

2

My favorite part of product design are the subtle adjustments you make last minute that really clear things up. Some stuff just takes a while to feel out and see, and real deadlines force a healthy precision on decision making.

3

One of the hardest things about product design is separating familiarity from fitness. Esp if you’ve been working on something for a long time. It’s easy to cling to a design simply because you’re used to it. I fall into this trap all the time. I enjoy breaking out of it, too.

4

One of the hardest parts of product development is preventing “design by anecdote”. In many ways it’s even worse than design by committee. We all do it - this isn’t a criticism of other people - it’s just one of those things that can derail things quickly if not nudged back fast.

5

I’ve never designed anything with post-it notes on a wall. Always surprised when I see them lining rooms at other companies.

6

Designers favor clean, customers favor obvious. The hard work isn’t making things clean or obvious - it’s finding the right balance.

7

Product design is like a funhouse mirror. Shift your perspective just a tiny bit and thin turns to thick, thick to thin.

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