Jason Fried

Jason Fried quotes on decision making

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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A good way to be unsure about something is to ask for one more opinion. More opinions often lead to indecision, not clarity. If necessary, ask for a few, add your own, make a call, and move on. Nearly all decisions are temporary, but stalling is permanent time lost.


If you can’t make one decision, make a different one. Generate some momentum. The act of making unrelated decisions can dislodge the one you’re stuck on.


When making a decision I’m never interested in being certain first. That’s expensive, slow, and often a mirage. I’m seeking imagined odds I can stomach, asymmetric risk (bigger upside if right than downside if wrong), and a warm fuzzy confidence that’ll it all work out.


Happy to be inconsistent. Because, really, no two decisions are the same. I aim to be fair more than I aim to be consistent.


Organizational complexity is not something that happens. It’s a choice.


“Is it better than this…?” “Is it better than that…?” “But what about…” I don’t generally compare things - I find something that works well for me and I go with it. I’m typically not interested if option B is better than option A if option A suits me just fine.


Everything's part of the strategy - including not having one.


My mind isn’t made up about many things. We’ve got a whole life to figure things out.

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