Jason Fried

Jason Fried quotes on competition

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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When making something new that clearly competes with something that exists, gravity will pull you towards trying to do everything they do PLUS the new stuff you want to do. I’d encourage you steer clear of feature parity. Instead, handle common struggles in novel, unique ways.


You typically compete more against habits than you do against competitors. In most cases, comfort and familiarity are stronger forces than new, better, and different.


Don’t be worried about those copying you. They are copies. Worry about those doing it differently than you. They are originals.


“But they have 120,000 customers!” Well that may be because they *need* 120,000 customers to pay for the 2130 people who work there. But that’s their overhead, not yours. You do what you need to do, not what they need to do. 45 customers may be plenty for you.


My least favorite cold email to receive: The ones where someone’s offering to sell us one of our competitor’s customer user/list. Unofficially, of course, but I don’t even care if it’s accurate or not. It’s a nasty practice and I want nothing to do with it. Go away.


…they may have a few more experiences under their belt, but those are past experiences. What’s ahead is always unknown…


And what’s so special about not trying to dominate an industry, is that you can just work with enlightened companies who want a better way.

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