Jason Fried

Jason Fried quotes on cold emails outreach

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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Email tip: If you know someone is very busy, occupied, focused on other things, the best way to get a chance at a piece of their time is with a very short email, not a very long one. I understand the tendency to go into detail, but it works against you. Think about the receiver.


Nasty dark pattern: Sending a cold sales email w/ a subject that starts with “re:” suggesting we’ve talked about this topic before. Tricking and misleading people isn’t sales - it’s shit.


I wish, just once, a salesperson would cold email me asking if I had time for a 3-hour phone call. Everyone else is asking for “just 15 minutes”. Stand out!


My least favorite cold email to receive: The ones where someone’s offering to sell us one of our competitor’s customer user/list. Unofficially, of course, but I don’t even care if it’s accurate or not. It’s a nasty practice and I want nothing to do with it. Go away.


Whenever a cold email leads with “I know you’re super busy…”, I know the request is just going to make me busier.


I obviously made a mistake asking people to cold email me.

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