Jason Fried

Jason Fried quotes on building

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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You can only iterate on something after it’s been released. Prior to release, you’re just making the thing. Even if you change it, you’re just making it. Iterating is when you change/improve after it’s out. So if you want to iterate, SHIP.


If you want to feel good, brainstorm it. If you want to appear good, test it. If you want to know if you’re any good, ship it.


It doesn’t exist until it’s shipped. Don’t care if you worked on something for 5 years. If it’s not out yet, it doesn’t exist.


You can’t call it easy if you haven’t done it before.


A good rule of thumb for new entrepreneurs: Build the company you’d want to work at. It makes a lot of choices obvious.


It’s never been easier to start something. It’s never been harder to keep it going.


Danger of not shipping as soon as you can - second guessing creeps in. The longer you wait, the more doubt you cultivate…


Assume it can be done.


Sometimes the best advice you can give someone is telling them that you have no advice for them. Just go figure it out yourself.


Launching something is not what makes something a fit. Finding a few users is not a fit either. Profitability is a fit.

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