Jason Fried

Jason Fried quotes on brand

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

You don’t have a brand until someone else tells you what it means. Until then you just have a logo, a mark, a word, a personal vision of what you want your business to be. A reflection, not introspection, is what gives a brand shape and meaning.

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