Jason Fried

Jason Fried quotes on audience building

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

People don't have short attention spans. They have short interest spans. If they're interested, they'll give you their full attention.

2

In the same way that sound isn’t music, traffic isn’t audience.

3

Audiences don't happen overnight, or overday, or overweek, or overmonth… Gotta keep at it for longer than that to see it if sticks.

4

When something resonates with the masses, there's something to study. Easy to dismiss the mainstream, but it's better to understand it.

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