Jason Fried

Jason Fried quotes on attention

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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1

People don't have short attention spans. They have short interest spans. If they're interested, they'll give you their full attention.

2

Humans don’t have short or long attention spans. They have attention spans commensurate with their motivations. If you don’t care about something then you have a short attention span. But care about it? You’ll make/find all the time in the world.

3

When you think of your attention like you think of your money, you’ll make better choices about what’s worth ‘paying’ for.

4

“Push Notifications” are a lie. They’re “Pull Notifications”. They don’t push you away, they pull you in.

5

Giving someone your full attention is giving them your respect. Partial attention is disrespectful when someone expects your full attention.

6

Employee benefit of the future: “Fewer than 10 notifications a day”

7

You *pay* attention. Was it worth it? Would you buy it again? Or do you feel like you’re getting ripped off?

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