Jason Fried

Jason Fried

Founder & CEO at Basecamp. Non-serial entrepreneur. Co-author of Getting Real, REWORK, Remote, and “It Doesn’t Have to Be Crazy at Work”.

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Explore our hand-picked selection of quotes by Jason Fried:

#market

Surprised how many business people (on Twitter) don’t get this… Your product is *not* a fit in the market unless it’s profitable.

#habits

Like personal habits, company habits are formed early and hard to break. The early days - under 10 people - are the most important.

#copywriting

When writing marketing copy, read it out loud. Then ask yourself “Would I ever say it this way to someone if I was talking to them?”

#business model

“But they have 120,000 customers!” Well that may be because they *need* 120,000 customers to pay for the 2130 people who work there. But that’s their overhead, not yours. You do what you need to do, not what they need to do. 45 customers may be plenty for you.

#getting started

The best way to get to simple is to start at simple. It’s very hard to work backwards.

#venture capital

Why do VC-backed companies seem to spend so much money? 1. They’re forced to. 2. The easiest money to spend is other people’s money.

#passion

You can be an entrepreneur that never wants to start another business again. I’m in that boat. Totally happy with my current business, but uninterested in ever doing it again.

#tips to founders

Sometimes the best advice you can give someone is telling them that you have no advice for them. Just go figure it out yourself.

#growth

So many marketers, growth hackers, and sales pros talk about “2x’ing or 10x’ing your revenue” or whatever. There’s room for an honest one to say “I can probably help you pick up 3-5%”.

#sanity

These “Nobody can leave the room (or go home) until we figure this out” declarations you hear in business from time to time make it *harder* to find the solution, not easier. Stepping away, and sleeping on it, is a better approach. Perspective + rest is a friend, not a foe.

#business insights

As time goes on… 1. Business gets harder, not easier. 2. Most issues get worse, they don’t work themselves out naturally. It’s a lot like health. Good health is harder to maintain as you age, and health issues tend to compound as time goes on.

#product market fit

How do you know if someone will buy it? You sell it. There's no other way to know.

#todo lists

The further out I schedule something, the greater the likelihood that I’ll regret it.

#personal growth

The further out I schedule something, the greater the likelihood that I’ll regret it.

#meetings

The further out I schedule something, the greater the likelihood that I’ll regret it.