James Clear

James Clear quotes on venture capital

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

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1

Overrated goals: -Get a high-status job -Build a big social media following -Hit the bestseller list one week -Raise lots of money from investors Underrated goals: -Get a flexible job -Build a big email list -Write a book that sells every week -Earn lots of profit from customers

2

Assumptions that are good to operate by even if they aren’t always true: -The competition is smarter and better funded than you. -Without a great product, nothing else matters. -Projects will take 50% longer than expected. -10 minutes early is 5 minutes late.

3

Investors famously look for ideas that are “huge, if true.” But the mind is wired to believe ideas are “true, if huge.” We trust what others trust: users, reviews, word of mouth, consensus. This is the conundrum of investing. Every great opportunity initially feels untrue.

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