James Clear

James Clear quotes on product

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

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The person who learns the most in any classroom is the teacher. Lesson: If you really want to learn a topic, then “teach” it. Write a book. Teach a class. Build a product. Start a company. The act of making something will force you to learn more deeply than reading ever will.


Before you ask for readers, write the article you wish you could read. Before you ask for the sale, create the product you wish you had. Before you need support, be the supportive friend. Before you need love, be the loving partner. Always give value before you ask for value.


Assumptions that are good to operate by even if they aren’t always true: -The competition is smarter and better funded than you. -Without a great product, nothing else matters. -Projects will take 50% longer than expected. -10 minutes early is 5 minutes late.


Every creative project starts as an imitation. You begin by mapping what you already know or have previously seen onto the situation. But if you iterate and recombine enough, it becomes an original.


For 99% of entrepreneurs, I think a good filter for business ideas is: 1) Is someone already doing this? 2) Only do it if the answer is yes. So much time is wasted building "something new" in markets that don't exist. Instead, find new ways to serve old markets.


The secret sauce behind nearly every world-changing software product: Make the inconvenient, convenient. How? Make the illegible, legible.


1. Every marketing strategy is easier with a great product. 2. Without a great product, no marketing strategy will sustain you.

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