James Clear

James Clear quotes on market

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

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For 99% of entrepreneurs, I think a good filter for business ideas is: 1) Is someone already doing this? 2) Only do it if the answer is yes. So much time is wasted building "something new" in markets that don't exist. Instead, find new ways to serve old markets.

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