James Clear

James Clear quotes on comfort zone

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

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Today might be the best chance you have to take action. The longer you wait, the more deeply embedded you get in your current lifestyle. Your habits solidify. Your beliefs harden. You get comfortable. It will never be easy, but it may also never be easier than it is right now.


Adversity reveals strength. Comfort reveals weakness.


Growth is trading discomfort in the moment for satisfaction in the future. Decline is trading satisfaction in the moment for discomfort in the future.


Your habits are often a byproduct of friction and convenience. Humans are wired to seek the path of least resistance, which means the most convenient option is often the winning option. Make good choices more convenient and bad choices less so. Behavior will improve naturally.


Every behavior produces multiple outcomes across time. If you eat a donut, the immediate outcome is favorable (tasty). The ultimate outcome is unfavorable (weight gain). The key: the most immediate outcome often drives the behavior. Habits stick if they feel good in the moment.

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