James Clear

James Clear quotes on business model

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

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The two skills of modern business: Storytelling and spreadsheets. Know the numbers. Craft the narrative.


Modeling a behavior is 100x stronger than telling someone to act differently. Kids imitate the habits of their parents. Teammates match the competitive energy of one another. Employees learn to manage like their supervisor. Be the standard and others will raise their standards.


When an online course tells you how to make money in real estate remember they are making money by selling online courses. When a conference covers how to build an online business remember they are building an event business. Learn from what people do as much as what they say.


If you're broke, you want the get-rich-quick scheme to be true. If you run a startup, you want the questionable growth metrics to be true. It's easy to fool yourself when you want to be fooled.


When you copy best practices, you also copy unseen errors.


Businesses succeed when the self-interest of the business is aligned with the self-interest of the customer.

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