James Clear

James Clear

Author of the #1 NYT bestseller Atomic Habits. I write about building better habits.

Twitter wisdom in your inbox

Never miss the the top tweets from James Clear with our email digest.

Explore our hand-picked selection of quotes by James Clear:


Innovation requires optimism.


The biggest difference between deliberate practice and simple repetition? Feedback. Measurement raises awareness and accelerates learning.

#todo lists

There’s something fake about most productivity advice. Don’t bother: - completing every todo list item - responding to every email - finishing every book It’s not how productive people actually live. These proxies for productivity have little to do with getting actual results.

#judging yourself

You cannot predict the value your work will provide to the world. And you don't need to. Your job is to make the work, not judge it.


From Chapter 16 of Atomic Habits: "The first mistake is never the one that ruins you. It is the spiral of repeated mistakes that follows. Missing once is an accident. Missing twice is the start of a new habit."


It doesn’t matter what you are doing, if you only work when you’re motivated, then you’ll never be consistent enough to become a pro.


The danger of collaboration: The more people involved in a project the less any single person takes responsibility for the work.


If you're broke, you want the get-rich-quick scheme to be true. If you run a startup, you want the questionable growth metrics to be true. It's easy to fool yourself when you want to be fooled.

#product management

Every creative project starts as an imitation. You begin by mapping what you already know or have previously seen onto the situation. But if you iterate and recombine enough, it becomes an original.

#business insights

Businesses succeed when the self-interest of the business is aligned with the self-interest of the customer.


The primary thing the internet did was increase connectivity. The primary thing humans do with connectivity is form groups. The primary currency we seek in groups is status. Thus, the internet made status more valuable (bigger groups) and sought after (more groups) than ever.


A simple explanation for a large amount of human behavior: Most days, we'd rather be wrong with the crowd than be right by ourselves. The reward of belonging to the tribe and being accepted is often greater than the reward of winning an argument, looking smart, or finding truth.


Intelligence follows curiosity.


The person who can cultivate a sense of hope in others can sell almost anything.


There are two ways to achieve extraordinary outcomes: 1) Be lucky. 2) Be obsessed. Most people need some combination of both. However, only one of those factors is within your control. Work hard, stay focused, and let the chips fall where they may.