Jack Butcher

Jack Butcher quotes on marketing

Unemployed. Built @visualizevalue, building @value.

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1

Good marketing finds customers. Great marketing creates customers.

2

Marketing gets easier when you think of it as a search function for people who already agree with you, they just haven’t met you yet.

3

Product is what you believe, marketing is how you get other people to believe it.

4

The best marketing doesn’t feel like marketing.

5

The weakest marketing strategy: Try to please everyone.

6

An average product with exceptional marketing will dominate an exceptional product with average marketing.

7

Marketing = Asking Sales = Answering

8

1. Learn to produce 2. Learn to promote. 3. Depend on no one.

9

Don't market to change minds. Market to find people who already agree.

10

Marketing: Repeat yourself or pay someone to repeat themselves for you.

11

Most people are better at filtering out marketing than most marketers are at marketing.

12

You work too hard to not promote yourself.

13

Make something so recognizable that your thieves do your marketing.

14

The more transparent you are in your marketing, the less pretending you have to do when you're working.

15

It’s a beautiful day to package and promote your expertise.

16

Balance the marketing-product deficit: Good marketing + bad product = churn Bad marketing + bad product = nothing Bad marketing + good product = nothing Good marketing + good product = something

17

If you want to reach more people with your ideas, draw them.

18

Marketing makes promises. Product keeps promises.

19

80/20 formula for organic marketing: Value add Value add Value add Value add Value ask Value add Value add Value add Value add Value ask Repeat

20

When you productize yourself, everything you say is marketing.

21

Good marketing speaks to specific individuals. Bad marketing shouts at nonspecific crowds.

22

Transparency time: The most compelling way to market a product (according to my calculations) is to leverage social proof. If your product *generates* proof, even better.

23

Market the shortcut. Sell the journey.

24

You are a good marketer to the extent that you can transfer belief.

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