Jack Butcher

Jack Butcher quotes on leverage

Unemployed. Built @visualizevalue, building @value.

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1

Product is what you believe, marketing is how you get other people to believe it.

2

Your story is an asset, leverage it.

3

If your time is for sale, your mind is underleveraged.

4

Content leverage: Time invested making a video: 45 minutes Runtime of video: 3 minutes Break even on time invested: 15 views 1,000 views = 6,666% ROI on your time

5

Step 1. Get really good at something. Step 2. Add leverage.

6

Content leverage in practice: You make 200 phone calls to deliver a 30 minute presentation. (100 hours) You record a 30 minute video and send it to 200 people. (31 minutes)

7

Use work to earn proof. Use proof to earn leverage. Use leverage to earn time.

8

Effort becomes reputation. Reputation becomes leverage. Leverage becomes freedom.

9

Build leverage or be leverage.

10

Long: - Leveraged work - Remote work - Proof of work Short: - 40 hour weeks - Offices - Resumes

11

Language is leverage: Think clearly, write clearly. Write clearly, speak clearly. There few investments with better returns than improving your ability to communicate.

12

Overworked = underleveraged.

13

Get leverage by giving leverage.

14

The internet is the highest-leverage tool human beings have ever created. Use it to free yourself.

15

Observation: Most “creatives” are bad at leveraging their assets. They’re afraid to repeat themselves, and stop doing what works before it stops working.

16

When you find asymmetric leverage, put your weight on it.

17

Communication is an ultra high-leverage skill. Want to make more money? Communicate better. Want to meet hard to reach people? Communicate better. Want to do less laborious work? Communicate better.

18

Make today's labor tomorrow's leverage.

19

Leverage: Work that keeps working after you're done working.

20

Create leverage for yourself by creating leverage for others.

21

Capital leverage: Make money work for you. Code leverage: Make computers work for you. Communication leverage: Make ideas work for you.

22

Build leverage or be leverage.

23

The moment in which this sentence was written no longer exists, but you’re still reading it. This is a meta example of digital content leverage. Assets are produced once, and consumed twice.

24

Less labor, more leverage.

25

It’s a beautiful day to recognize the difference between building leveraged assets and selling your time.

26

Product + Communication = Impact Product - Communication = Impotence

27

Content leverage: Answer a question once, answer it a million times.

28

Transparency time: The most compelling way to market a product (according to my calculations) is to leverage social proof. If your product *generates* proof, even better.

29

Labor is the price, leverage is the prize.

30

Leverage is the easy part, building something worth leveraging is hard.

31

More leverage today, more time tomorrow.

32

The harsh reality of the digital economy: Build leverage or be leveraged.

33

Trade labor for leverage: Build systems, products, media and brands.

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