Jack Butcher

Jack Butcher quotes on content marketing

Unemployed. Built @visualizevalue, building @value.

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1

Three word content strategy: Document your evolution.

2

What most people don't understand about "content" marketing: The medium is the message. The chances the information you're sharing is already out there in some shape or form is 99.99999%. People just buy your version of it. You are the medium.

3

Content strategy in three words: Document your evolution.

4

Content leverage: Time invested making a video: 45 minutes Runtime of video: 3 minutes Break even on time invested: 15 views 1,000 views = 6,666% ROI on your time

5

The most sustainable content strategy: Write about what you wish you knew yesterday.

6

1. Creator-market fit. (what you like) 2. Content-market fit. (what you make) 3. Product-market fit. (what you sell)

7

Content leverage in practice: You make 200 phone calls to deliver a 30 minute presentation. (100 hours) You record a 30 minute video and send it to 200 people. (31 minutes)

8

Make content that points out the problem. Make product that provides the solution. Repeat.

9

What most people don't understand about "content" marketing: The medium is the message. The chances the information you're sharing is already out there in some shape or form is 99.99999%. People just buy your version of it. You are the medium.

10

3 step content strategy: 1. Make noise 2. Find signal 3. Amplify signal

11

Content strategy: Share what worked Share what didn't

12

Build content to educate, product to enable.

13

Use content to scale your reputation. Use product to scale your income.

14

Make content to capture attention. Make product to capture revenue.

15

The difference between content that lands and content that doesn't: Pretending to want to help vs. wanting to help.

16

Content is how we swap stories. Commerce is how we swap solutions.

17

Make content to build equity. Make product to earn dividends.

18

Use content to clone yourself.

19

Borrow content strategy from the most successful brand of all time: One story, infinite sermons.

20

Use product to clone your skills. Use content to clone yourself.

21

Build content to capture attention. Build product to capture value.

22

Content: Networks for you Markets for you Teaches for you Sells for you

23

Create content that points out the problem. Create product that provides the solution.

24

The only content strategy you need: Share what you wish you knew yesterday.

25

Content builds distribution infrastructure.

26

Content leverage: Answer a question once, answer it a million times.

27

How to make better content: Increase the density of value. Write less, say more.

28

Content is a filter. Publish to find your people.

29

To get clicks, make content that clicks.

30

1. Bait the hook (make quality content) 2. Keep the line taught (publish consistently) 3. Get the fish in the boat (connect personally)

31

Generate traffic with content. Generate traction with product.

32

Create interesting content consistently, earn compound interest.

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