Jack Butcher

Jack Butcher quotes on business insights

Unemployed. Built @visualizevalue, building @value.

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1

Good marketing finds customers. Great marketing creates customers.

2

1. Find a problem 2. Tell a story 3. Sell a service 4. Deliver a result 5. Build a product

3

An average product with exceptional marketing will dominate an exceptional product with average marketing.

4

No one cares what you can do, everyone cares what you can do for them.

5

People don't buy products, they buy transformations. From overweight to fit. From dumb to smart. From incompetent to competent. From poor to wealthy. From timid to confident. Figure out what you're transforming.

6

1. Find a problem 2. Tell a story 3. Sell a service 4. Deliver a result 5. Build a product

7

If it helps one person, it's worth doing. (You are a person.)

8

1. Learn to produce 2. Learn to promote. 3. Depend on no one.

9

Building an online business is like playing a video game. - Instant feedback - Scoreboards everywhere - Infinite levels - Difficult to stop playing - Lots of people think it's stupid

10

What you think you need: A brand A website A following What you actually need: Something to say

11

Imagine if artists had to show up and perform a track in person every time someone hit the play button on their phone. That's what you're doing when you sell your time. If your distribution doesn't scale, neither will your income.

12

The benefits of turning your brain into a business: - No boss - No set hours - No commute - No meetings - No salary limit

13

To build a scalable business, figure out how to work less.

14

Everyone is a salesperson, few collect their commission.

15

To make money while you sleep, figure out how to help people while you sleep. How? Build things that educate, enable or entertain without your physical presence. This process forces you to create better things, because you have to figure out how it'll work without you.

16

To make money while you sleep, figure out how to help people while you sleep. To do this, build things that educate, enable or entertain without your physical presence. It forces you to create better things, because you have to figure out how it'll work without you.

17

The most difficult thing to realize about running a business: No matter how good your product, and how happy your customers, the day you stop selling is the day you start dying. The myth that you can win without selling every day is a dangerous one.

18

What most people think a lifestyle business is: Having more fun and working less. What a lifestyle business actually is: Being dangerously good at something and creating a tremendous amount of leverage so you can work whenever you want.

19

Focus on the thing that drives the metric, not the metric.

20

Price is a filter.

21

People using the internet to build an independent stream of income instead of obliterating their attention span. You love to see it.

22

1. Find a niche 2. Tell a story 3. Sell a service 4. Deliver a result 5. Build a product

23

Buyers care about what they get for their money. Readers care about what they get for their attention.

24

What you think you need: Brand Domain Website Matching social handles Email signature Business cards A title that makes you sound qualified What you actually need: Proof that you can solve a problem

25

To increase price, increase proof.

26

Imagine 99% of your customers love your product, but you spend more than 1% of your time optimizing for the 1% that don't. Stay focused on the 99%.

27

To generate exclusive demand, do exclusive work.

28

Business is a vehicle for self-actualization.

29

The social barriers to entry for online business are far greater than the technical barriers. Far more people quit over the opinions of strangers than lack of access to the tools.

30

Fear will always have product-market fit.

31

The more transparent you are in your marketing, the less pretending you have to do when you're working.

32

Wealth is created by creating products that answer the call of: Greed Lust Envy Sloth Gluttony Pride Anger Pick one, build, get rich.

33

Hype vs. Proof: Hype is a short-term game. Proof is a long-term game. Hype gets people interested. Proof keeps people interested.

34

The Internet: Reduces your cost of distribution to zero. Increases your potential customer base to 4.54 billion.

35

To make money move, move people: From anxious to assured. From dependent to independent. From incompetent to competent. From undesirable place to desirable place. That's all there is to it.

36

There are no secrets, but you do have to be incredibly patient to learn a few things that matter. - A good reputation is an economic insurance policy. - Compound interest is incredibly powerful. - It's very hard to succeed doing things you don't like.

37

Invest in your customers.

38

The people who think what you're saying is obvious aren't your customers.

39

The more transparent your writing, the more unique your brand, the more demand you generate.

40

Two types of business: Make something more accessible. Make something more exclusive.

41

Everyone wants a high margin business, no one wants to do all of the work themselves.

42

Physical business is fragile. - People - Inventory - Limited access Digital business is antifragile. - Code - Media - Unlimited access

43

The two facets of building a digital business: Generating attention (trading, short-term) Building relationships (investing, long-term) Get good at both.

44

Tell your customers stories.

45

Your prices reflect what you believe about your product.

46

The market's default position is no.

47

The inauthentic chase the market. The authentic are chased by the market.

48

Where there's a complaint there's a customer.

49

Developing Transformative Digital Products: 1) Define the result. 2) Articulate a repeatable process for generating the result. 3) Build relationships with people that desire the result.

50

The massive advantage of digital product businesses: Less time spent moving atoms around, more time spent on the product and with the customer.

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