Jack Butcher

Jack Butcher quotes on audience building

Unemployed. Built @visualizevalue, building @value.

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1

Good marketing finds customers. Great marketing creates customers.

2

Build a business to learn about yourself. Grow a business to learn about others.

3

To build an audience, show your work. To build a community, show your working.

4

Tell the story while you build to build an audience for what you’ve built.

5

An audience is the byproduct of a good story.

6

Audience building is a career insurance policy.

7

If you want better customers, build better products.

8

Changing minds is harder than finding people who already agree.

9

The more people you reach, the more people disagree with you. The more people disagree with you, the more people you reach.

10

Reach is easy, revenue is hard.

11

Solve for distribution first by building an audience.

12

Publish to find your people.

13

Build the things that the attract people you want to be around.

14

If you want to reach more people with your ideas, draw them.

15

The Internet: Reduces your cost of distribution to zero. Increases your potential customer base to 4.54 billion.

16

Why publish online? Because it builds a decentralized network of people who know what you can do, and trust that you can do it. It's an economic insurance policy.

17

Spend attention learning, earn attention teaching.

18

To find customers you’ll love working for, be yourself. To find customers you’ll hate working for, pretend to be someone else.

19

Good marketing speaks to specific individuals. Bad marketing shouts at nonspecific crowds.

20

Building an audience by stealing work is like running an olympic race on a motorbike. It feels like you're winning momentarily, but you're going to get disqualified.

21

The compound interest of attention: Spend attention by publishing consistently (making small, frequent deposits in your account.) Earn attention by waiting patiently.

22

Build communities around content. Literally the oldest trick in the (oldest) book.

23

To get noticed more, be unique. To get paid more, be uniquely useful.

24

Content is a filter. Publish to find your people.

25

More people on the internet than ever before. More people on social media than ever before. More people consuming your content than ever before. Cement your online reputation before everyone goes back outside.

26

The two facets of building a digital business: Generating attention (trading, short-term) Building relationships (investing, long-term) Get good at both.

27

Repetition builds resonance. Resonance builds reputation. Reputation builds reach.

28

Developing Transformative Digital Products: 1) Define the result. 2) Articulate a repeatable process for generating the result. 3) Build relationships with people that desire the result.

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