Jack Butcher

Jack Butcher quotes on attention

Unemployed. Built @visualizevalue, building @value.

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1

Your results are a reflection of your ability to allocate your attention.

2

Turn ideas into assets. Turn assets into attention. Turn attention into capital. Turn capital into time. Repeat.

3

Attention is the cheapest it's ever been. Start building your portfolio.

4

The easiest way to get attention is to manufacture controversy.

5

If you have an attention span of 9 seconds, you are above average.

6

Attention span is a greater advantage than ability.

7

Buyers care about what they get for their money. Readers care about what they get for their attention.

8

Your attention is an asset. Wherever you direct it, someone’s getting paid. Most of the time it’s not you. Allocate accordingly.

9

The more attention we waste, the narrower our options become.

10

Pay attention to what earns attention.

11

Every transaction has a buyer and a seller. Apply this logic to attention: You spend attention consuming things other people have spent their attention creating. The winners earn more than they spend. The losers spend more than they earn.

12

Where attention is monetized, emotion is weaponized.

13

Make content to capture attention. Make product to capture revenue.

14

Do one thing exceptionally. Do a couple of things very well. Do a few things reasonably. Do lots of things poorly.

15

How to decentralize your income: Learn to make things that earn attention.

16

Two assets you can earn without spending a penny: 1. Reputation 2. Attention They'll both pay dividends forever.

17

Attention span arbitrage: Your attention span for x is greater than most. You use your attention span for x to create things for people that like x but don't have your attention span for x. Profit.

18

The internet is a competition for attention with 4.5 billion players.

19

Build content to capture attention. Build product to capture value.

20

Curate to borrow attention. Create to build attention.

21

To earn attention, pay attention.

22

Spend attention learning, earn attention teaching.

23

Your attention will be monetized.

24

To earn more attention, make information more accessible.

25

The compound interest of attention: Spend attention by publishing consistently (making small, frequent deposits in your account.) Earn attention by waiting patiently.

26

If you are not competing for attention online, you are opting out of the largest captive pool of attention to have ever existed.

27

To get noticed more, be unique. To get paid more, be uniquely useful.

28

The two facets of building a digital business: Generating attention (trading, short-term) Building relationships (investing, long-term) Get good at both.

29

All you need to be above average is an 8 second attention span. If you can’t spend another 7 seconds thinking about this, you have your answer.

30

Repetition builds resonance. Resonance builds reputation. Reputation builds reach.

31

Supply and demand on social media: Demand (from consumers) is off the charts. Attention is a liquid resource that increases every day. Supply (from producers) is still relatively scarce. Quality product from new entrants can capture massive market share.

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