Hiten Shah

Hiten Shah quotes on systems thinking

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

Twitter wisdom in your inbox

Never miss the the top tweets from Hiten Shah with our email digest.


Starting a business teaches you how to get things done with very little. Growing a business teaches you how to be data-informed. Scaling a business teaches you about yourself. You’ll never stop learning.


Startup life can be summed up in three steps: 1. Find problem 2. Fix problem 3. Go back to step 1 Works for every thing you need to do in a startup. Growth is determined by a combination of how fast you can go through the steps successfully and how long you can keep at it.


When everything feels like a priority nothing gets prioritized. If your efforts are scattered, outcomes will be too. Discipline and persistence lead to unimaginable outcomes. Basic steps to take when you’re struggling: 🤔 Prioritize 🎯 Focus 🤓 Execute 🧠 Review ⚡️ Repeat


Context switching is the superpower, not multi-tasking.


There is rarely ever a substitute that you will find to doing the work. Everything great that exists in this world was a result of people doing the work. Trying to find magic bullets or shortcuts will waste your time. Figure out what work you need to do and then go do it.


Successful distributed work is a result of coordinated asynchronous communication.


Product/market fit is a moving target.


Focus on these three things to understand how to grow any business: 1. People 2. Processes 3. Tools In that order.


The most difficult part of sales and marketing is getting used to the grind. Doing the same set of things over and over and over again. Sometimes with such mediocre results that you think about giving up right before striking gold.


Spending your energy worrying about the worst possible outcomes prevents you from making the best possible outcomes happen.


To get abnormal results, it's likely that you'll have to do what most people wouldn’t even think of doing.


Chaos starts a business while systems grow a business. The transition from chaos to systems tends to be rough. And there’s isn’t a single way, path or template to follow in order to successfully make the transition. It’s *always* contextual.

Get the top tweets via email

Never miss the the top tweets from Hiten Shah with our email digest.

Get the Hiten Shah email digest

Twitter wisdom in your inbox