Hiten Shah

Hiten Shah quotes on startup Insights

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

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Startups need early believers.


This is a never ending thread of the very best online content and resources for early stage startups. Relevant for both self-funded/bootstrapped and venture backed pre-seed/seed stage companies.


Startup life can be summed up in three steps: 1. Find problem 2. Fix problem 3. Go back to step 1 Works for every thing you need to do in a startup. Growth is determined by a combination of how fast you can go through the steps successfully and how long you can keep at it.


Startups are a vehicle to create what doesn’t exist yet. That is why so many startups fail. You might create something that isn’t meaningful enough at the time it was created for it to continue to exist. That is why old ideas that failed make a come back & succeed years later.


The ability to delay gratification and strong impulse control are crucial startup skills that now apply to just about everyone.


Startups teach you how to do more with less. This has to be experienced to be truly understood.


The larger an organization gets, the harder it is to know what’s happening and who’s doing what. This problem is currently unsolved.


Growing a startup is a fun challenge. Successful businesses that reach scale often stagnate. The early days of growth can greatly reduce the chances of stagnation as a business scales.


As a startup, copying and pasting other people's ideas and strategy will only get you so far. At some point you need to think for yourself.


All too often, in a startup marketing meeting we come to a slide which I call “the marketing sh!t list”. It’s a list of a dozen or so tactics. No data. No campaigns. No strategy. This isn’t how you do marketing. Start with your customer. First, find out where they hang out.


One of the biggest mistakes startups make after hitting initial product/market fit is hiring too many people way too fast.


There should be no difference between a startup and a business.


Most business problems are people problems at the core.


Nothing beats adding value.


Startups grow you as you grow them.


Startups are a race to predictability.


Asking for stories about other people’s experiences building companies doesn’t get you the advice you need for building yours.

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