Hiten Shah

Hiten Shah quotes on mistake

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

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When you make a mistake, own it. Simple and very effective rule.


Reflecting on what you did in the past will improve your future. Without reflection your mistakes will likely repeat. This is true in all parts of life. Personally and professionally. Take the time to reflect. With success and with failure. Your future self will thank you.


Don’t take things personally. It doesn’t matter what others think about you. Stop worrying about things and take action instead. Change is constant, get comfortable with it. Turn mistakes into lessons before you forget about them. What you think about is what you become.


A big enough market hides a lot of mistakes for a long time.


One of the biggest mistakes startups make after hitting initial product/market fit is hiring too many people way too fast.


No risk, no reward. And the bigger the risk, the greater the potential reward. I wish I knew everything I know today when I first started building businesses. Because the mistakes I would have made along the way would have been that much more epic.


The #1 mistake founders make is losing focus towards their most logical and deliberate next milestones.

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