Hiten Shah

Hiten Shah quotes on founding team

I tweet about startups, growing businesses, and product strategy. Co-founder of @usefyi and @producthabits with @MarieProkopets. Past: @crazyegg & KISSmetrics.

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I was speaking to a room full of first-time founders today. I asked each person to share their #1 challenge. Half of them said, “there is too much to do” or some variation of that. My response was to tell them that they need to find the one thing worth focusing on right now.


We need more factual stories about founding companies and the early days. Everything except fundraising.


An investor who thinks and acts like a founder could be unstoppable.


Founders are really great at describing their personal reality as truth, after the fact. This is especially the case with first-time founders. Documenting what’s happening in your company right now for public, internal or personal consumption helps keep reality & facts in line.


The #1 mistake founders make is losing focus towards their most logical and deliberate next milestones.


Investors that are actually value add are doing it behind the scenes, 1:1 with each company they invest in. Whatever they do externally, a lot or a little, it’s what they do 1:1 that matters to founders.

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